PURPOSE, DURATION AND RELATIONSHIP 

Shalimar's Private Limited Ltd. ("Company", "we", "our", "us") values and is committed to respecting an individual's privacy. This Privacy Policy ("Policy") explains how we gather, utilise, reveal, and exchange personal information (as defined below) from individuals who browse, access, or provide information on or through the Company's website and mobile sites/applications (the "Platforms"), or whose information the Company otherwise gathers, obtains, or processes in connection with the offer and sale of its products ("Producers"). This Policy does not apply to private details acquired offline (unless otherwise stated), the company's websites that do not connect to this policy, customers from countries other than India, or third-party websites to which the platform may connect. 

• By accessing and/or using our platform and providing the information as described in this policy, you consent to the collection and use of the information you disclose on the platform in accordance with this policy, including but not limited to your consent to share your information as described in this policy. We strongly advise you to read our policy on the collection, use, and sharing of your personal information. If any of the terms or policies contained in this policy make you uncomfortable, you may choose to stop using the platform.
   
• Furthermore, even if your mobile number is on the DND/NCPR list under the Telecom Commercial Messages Customer Preference Regulations, 2018 ("TRAI Regulations"), you accept and consent to receive all communications relating to our services on the mobile number you gave to the company. Regardless of your registration with the National Do Not Call Registry (in the fully or partially blocked category under the Telecom Regulatory Authority of India's National Customer Preference Register), you hereby express your interest in and make that decision to receive communications (including commercial communications) about the company's services. You also agree that no message from the company or on its behalf will be considered an unsolicited commercial communication under Regulation 2(bw) of the TRAI Regulations and that you have deliberately chosen to receive such communications on the mobile number provided by you.
   
• For the purposes of this policy, "Personal Information" refers to any information about you that is shared to and/or collected over the Platform and kept by the company in an appropriate format, provided that it does not include any details that are freely available in the public domain or that is capable of identifying you in combination with other available information or likely to be accessible to the company.
  
  HOW DO WE COLLECT YOUR PERSONAL INFORMATION?
  We connect with you using a range of methods and platforms, including our platform, email, phone, and messaging on your mobile phone, though we should highlight that email is our preferred method of communication because it has the least environmental impact. Such communication could include both sending and receiving information from you.
  
  Personal information is collected and received in the following ways:
  When you enter your private details into data forms on our platform as part of a voluntary registration process, the company collects and keeps the personal information you supply. We may also collect and keep your personal information via sponsored social media platforms, events, and other means. You may, for example, provide your name, postal address, e-mail address, and/or other information in order to sign up, place orders for products, receive information about various products, sign up for newsletters, receive offers, contact the company's customer service, or respond to the company's surveys. To preserve your privacy, you should not give the company any data that is not specifically asked for or that you do not want to share. You can choose not to share certain information, but this may prevent you from using our platform or certain features. 
  
  AUTOMATIC DATA COLLECTION
  
  When you interact with us, we automatically gather and store some types of data. This information includes information on your usage of the platform, as well as your interactions with the platform's content and services. Unidentifiable data can be gathered using multiple techniques, such as cookies, Internet tags, and web beacons, as it is on many other websites. Some of this unidentifiable data, such as the URL of the website you just viewed and the browser version your computer is running, is automatically transmitted to the platform by your Internet browser. By allowing the company to provide better service, adapt sites based on consumer preferences, gather statistics, analyse trends, and otherwise administer and develop the platform, passive information collection tools can make your usage of the platform easier. Certain platform functionalities may not function without the usage of passive data collection tools. Without additional personal information, the information acquired by these technologies cannot be used to identify you. We may also collect and store information about your location and mobile device, such as a device's unique identification.
  
  OTHER SOURCES
  
  We may get information about you from third parties, such as updated delivery and address information, which we use to rectify our records and make your next purchase easier to deliver. Furthermore, if you opt-in to receive information from us, we may get information about you from third parties who feature our products or promotional offers. You may also choose to use a third-party application or social media site, in which case you authorise us to collect (or the third-party to provide) personal information about you, such as usage data. We may also obtain information about you from third parties, such as marketing or demographic data, to improve our ability to customise our content and offer you products that we feel will be of interest to you. The company is not liable for the privacy practices of websites that it does not own, manage, or control.
  
  WHAT PERSONAL INFORMATION DO WE COLLECT?
   
• The company only collects information that is essential to execute your product order or give a refund, as well as to enhance our products and services;
• We collect and process the following types of personal information: your full name, e-mail and postal addresses, phone number(s), and country of residence; any open data and public documents, such as publicly available information about you on the Internet; names of recipients of purchases, including addresses and phone numbers, as well as IP addresses; product interest information, and, in some cases, your opinions and personal preferences;
• You may also give us financial information, such as bank account, credit card, debit card, or other payment instrument data, and a password to access our platform's products;
• We may also keep track of your product preferences and obtain information about you from future affiliates;
• The phone numbers that were used to contact our customer support department;
• We may collect and use technical data and related information, such as technical information about your device, system and application software, and peripherals, that is collected on a regular basis to help us provide software updates, product support, and other platform-related services to you (if any).
  
  WHAT IS THE PURPOSE FOR WHICH PERSONAL INFORMATION IS COLLECTED?
  
  Your personal information may be used by the company for the following purposes:
• Establishing your identity; completing product transactions and purchases; and communicating with you about your account and platform actions;
• Subscribe to our newsletter, fill out a survey, or respond to a marketing contact;
• To reply to customer reviews, comments, and other forms of feedback;
• Run a contest, a promotion, a survey, or any other type of site feature;
• About product ratings and reviews;
• We'll follow up with you once you've contacted us (by live chat, email, or phone);
• This enables you to log in and publish activities on your social media accounts using a social media account;
• We follow our legal obligations, rules, and processes, including industry standards and the terms and conditions.
  
  Please assist us in better understanding your purchasing habits.
• We undertake marketing and performance studies to help us assess our customer service, measure our performance, and improve your shopping experiences and product offerings;
• Communicate with customers via e-mail, SMS, and social media about order updates and special offers;
• Do internal research on our customers' demographics, interests, and behaviour so that we may better understand and serve them;
• Identify you and your purchasing basket for aggregate use; evaluate trends; track customer's web page movements;
• Offer you with unique platform offers, customise content, ads, and other services we provide you with, and develop the Platform and/or for internal business objectives;
• Identify which of our product-containing store locations is nearest to you, make promotional offers, and offer you products;
• In any jurisdiction, prevent, identify, investigate, and prosecute crimes (including but not limited to fraud and other financial crimes), any other illegal acts, suspected fraud, or violations of the Company's terms and conditions;
• Establish, exercise, or defend legal rights in legal proceedings (including any future legal proceedings) and obtain professional or legal advice in connection with such legal procedures; and
• Abide by all applicable laws, regulations, legal processes, and enforceable government requests. 
  
  We collect your Personal Information on the following legal grounds: 
  
  PERFORMANCE OF A CONTRACT
  Some of the personal information processed is done because it is required for us to fulfil our contract with you. For example, we may process your personal information in order to provide the products you have ordered on our platform.
  
  LEGITIMATE INTERESTS
  Examples of legitimate interests include sending you marketing material about our products and communicating with you to better serve you.
  
  FULFILLMENT OF A LEGAL REQUIREMENT
  Some sorts of processing are required in order for us to fulfil a legal obligation. For instance, in order to comply with local regulatory requirements, we may be compelled to keep business records for a specific length of time.
  
  CONSENT
• We rely on your agreement to allow us to process your personal information in some restricted circumstances. If we need your consent to collect and process particular personal information, we will ask for it at the time of collection, and processing will only take place if consent is granted. You may withdraw your consent at any time by contacting us, as described in this policy.
• From your usage of the platform, we may additionally collect and/or produce anonymized and aggregated data. We cannot re-identify you using any techniques available to us based on the anonymized or aggregated information, so it is not personal information. The anonymized and aggregated data is utilised for a variety of purposes, including assisting us in identifying and resolving faults and improving the platform's performance. Internal analysis, analytics, and research are some of the ways the company might use such data. We may share this information with third parties in an anonymized or aggregated form for our or their purposes, so that no one can identify you.
• We have a social media presence, including accounts on Facebook, Instagram, LinkedIn, and Twitter. Enter our contests, submit content, share information from our platform, and use our social media plug-ins to communicate with us via social media. We may get information such as your user ID, profile image, photos you upload, and other similar information when you connect with us via social media, which is frequently defined by your privacy settings at the relevant social networking sites. We may use the data for the purposes outlined in this policy. The information you share with us and others is largely regulated by the privacy settings you have selected at those sites, and your usage of social media sites is primarily governed by the site operators' privacy policies and terms of service.
  
  PAYMENT INFORMATION
• When you use the platform to acquire our products, you may provide payment information such as credit card numbers and billing information through third-party PCI-DSS compliant service providers. The payment information is directly submitted by you, via the Platform, to the PCI/DSS-compliant payment processing service to which the Company adheres, and the Company does not handle or store the payment information itself, save as mentioned below. Furthermore, these intermediaries are prohibited from storing, retaining, or using your billing information for any reason other than to process payments on our behalf.
• If you use the Platform, you are responsible for keeping your access credentials and password secure. You agree to assume responsibility for all activities that occur under your password and for controlling access to your computer, mobile device, and other devices. We are unable to protect any information that you release on your own, that you request from us, or that is released through a third party to whom you have granted access.
• We may record calls for quality and training purposes when providing customer service.
  
  HOW DO WE SHARE PERSONAL INFORMATION?
  Your personal information will only be accessible to those we have approved. Only the individuals listed below, who are either governed by this Policy or who adopt measures at least as secure as those outlined in this Policy, may receive your personal information from us:
• Our partners and third parties;
• Service providers, such as partners in the beauty industry who offer customers beauty services; and processors, who carry out services on our behalf and under our direction. However, except as required to carry out tasks on our behalf or in accordance with legal requirements, these service providers will not be permitted to use or disclose such information;
• Your personal information is not rented or sold to any third parties by us.
• We may transfer or disclose your personal information to that business entity if we intend to merge with, sell all or a substantial portion of our business to, or engage in another similar transaction with, that business entity or if required by that business entity. That business entity may then use that information to evaluate the proposed transaction, to operate and manage the affairs of the acquired business, or for other purposes specified in this policy.
• To help detect and prevent identity theft, fraud, and other potentially illegal acts, we may share personal information with our other corporate entities, who may use it in accordance with this policy. We may also link related or multiple accounts to stop abuse of our platform. We kindly ask that you refrain from giving us any information if you have any reservations about such sharing.
• In accordance with this policy, we may hire additional businesses and people to carry out specific tasks on our behalf. Examples include businesses that process orders, courier services, data analysis businesses, customer service representatives, email suppliers, web hosting businesses, and fulfilment businesses (e.g., companies that coordinate mailings). These third parties may be given access to personal information necessary for them to carry out their duties, but they are not permitted to use that information for any purpose other than those listed in this policy and on our behalf.
  
  Additionally, you could occasionally have the choice to allow the sharing of your information with a third party, like an event or promotion co-sponsor. If you agree, we will share your information with that third party, who may use it however they see fit in accordance with their own policies and for their own purposes.
  
  Despite anything stated in this policy, we reserve the right to disclose personal data if forced to do so by law or if we have a good faith belief that doing so is essential to comply with court orders or other legal processes. We may disclose Personal Information to law enforcement agencies, third-party rights holders, or others in the best interest belief that such disclosure is reasonably necessary to: enforce our Terms and Conditions or Policy; address claims that any advertisements, postings, or other content violates the rights of a third party; or safeguard the rights, property, or personal safety of our customers or members of the public.
  
  RETENTION OF PERSONAL INFORMATION
• Your personal information will only be kept by us for as long as is necessary, permitted, or mandated by applicable law or regulatory requirements. Additionally, we might keep your personal information as long as it's required to accomplish the goals for which it was acquired (including for purposes of meeting any legal, administrative, accounting, or other reporting requirements). According to this policy, your personal information is protected from unauthorised access and disclosure.
• Additionally, we keep reasonable and sufficient administrative, technological, and physical precautions in place to defend against accidental, unlawful, or unauthorised destruction, loss, modification, access, disclosure, or use of your personal information.
  
  OPTING OUT:
  All users of the platform have the option to choose not to receive any promotional or marketing emails from us. You can get in touch with us at the address listed below if you do not want to receive any marketing or promotional emails from us.
  
  YOUR OPTIONS FOR OPTING OUT
  You can choose how your personal information is used in the following ways:
• Making changes to your account's personal information
  By logging into your account, using the "My Account" page, or contacting the customer service representative, you can edit or correct your name, email address, security questions, and other settings.
• Receiving newsletters and marketing emails
  Any promotional email you get will have an "unsubscribe" option at the bottom. To stop receiving any promotional materials by mail or email, you may also change your email choices on your "My Account" page or by calling a customer service representative.
• Take the content out of the customer review
  By contacting us using the above contact information, you can have something you put in a public area—like a rating or review—removed. Please be aware that while we will make every effort to comply with your request to have information removed, there may still be historical copies of the information—referred to as "caches"—on the internet.
  
  WITHDRAWAL OF CONSENT
  You have the right to revoke your consent at any time by getting in touch with us if you have agreed to the collection, use, and/or disclosure of your personal information as described in this policy. You may always switch off location services on your device when sharing your location through a mobile app. Please be aware that any processing we did before receiving your consent is still legal. However, despite such a request, we reserve the right to keep this data in order to meet our legal duties, settle disputes, and enforce our agreements.
  
  HOW WE RETAIN YOUR PERSONAL DATA?
  We may use other internally hosted technology or our own secure on-site servers to store personal data. In order to support the company's business operations, your personal information may also be held by third parties using cloud services or other technology.
  
  The company requires such parties to use at least the same level of security that we do to protect your personal information. These third parties do not use or have access to your personal information other than for cloud storage and retrieval.
  
  PERSONAL INFORMATION DISPOSAL
  Your privacy will be maintained, and we will only use your personal information for those purposes. When personal information is no longer required, we will take reasonable steps to delete it or permanently de-identify it.
  
  ARE "COOKIES" USED BY US?
• On the platform, we might keep tabs on your choices and usage patterns. Cookies are little data files that websites use to transfer information to your computer's hard drive when you use a web browser (if you allow it). Your subsequent visits to the website will be more productive because they will keep track of your activity on the platform. A wide range of data, including the frequency with which you access the platform, registration details, and the frequency with which you see a specific page or other item on the platform, may be stored in the cookies. Most significant websites utilise cookies as a standard practice to better serve their users. Although most browsers are set up to accept cookies, blocking cookies is a simple modification that may be made;
• You consent to our usage of cookies if you continue to use the platform. You can disable cookies in your browser settings if you disagree with how we use them, but doing so might prevent you from using some features of the platform.
  
  Cookies serve the following purposes for us:
• Recognising and remembering the customer's preferences for upcoming visits;
• We monitor advertisements;
• We collect aggregate statistics on site interactions and traffic in order to provide future users with better tools and experiences. We might also make use of reliable third-party services to monitor this data on our behalf;
• You have the option to either turn off all cookies or have your computer alert you each time one is sent. You accomplish this by using the browser's options. To find out how to properly alter your cookies, look in the help menu of your browser;
• If you disable cookies, some functions won't work. Although it might not work properly, it won't have an impact on how efficiently your site works for customers.
  
  COMMENTS AND CONTENT FROM CUSTOMERS
  You should be aware that any information you choose to give on our platform, whether as comments or other material, may be accessed, collected, or utilised by third parties. We cannot guarantee that third parties have not made copies of or will not use the information you choose to submit, nor are we responsible for the information you choose to submit.
  
  ADVERTISEMENTS OR LINKS TO THIRD-PARTY WEBSITES
  Our platform, we might connect to websites that belong to or are run by third parties. Please be aware that even if the company provides information or products to the owner of those websites, the company has no control over the content on those websites. They are independent from the company. The company does not guarantee, support, or assume any liability for the use of, or the content of, such a website. Furthermore, we disclaim all liability and responsibility for any harm or loss caused by the use of any third-party websites. Before visiting or utilising a third-party website, you should carefully read its terms of service and privacy statement.
  
  ASSESSMENTS BY THIRD PARTIES:
  To assess your use of the platform, create activity reports, gather demographic information, examine performance metrics, and gather and assess additional data regarding the platform as well as mobile and internet usage, we use third-party analytics providers. These third parties use cookies and other technologies to evaluate the information we receive, provide to us, and, in some cases, link it to other data that is stored in our surroundings or those of third parties. You agree that these analytics providers may process information about you in the ways and for the purposes specified in this policy.
  
  We collaborate with the following analytical partners at this time:
  
  GOOGLE
  
  The Google Advertising Principles are a concise summary of Google's advertising criteria. They are in place to give customers a satisfying experience. On our platform, we employ Google AdSense advertising. Cookies are used by Google as a third-party vendor to show advertisements on our platform. Utilizing the DART cookie, Google can deliver advertisements to our customers based on their prior usage of both our platform and other websites on the Internet. By reading the Google Ad and Content Network privacy policy, customers can choose not to have the DART cookie used on their computers.
  
  The following has been put into practise:
• Remarketing with Google AdSense;
• Impression reporting for the Google Display Network;
• Reporting on demographics and interests;
• Integration of the DoubleClick Platform;
• To gather information about how customers interact with ad impressions and other ad service features as they relate to our platform, we and third-party vendors like Google use first-party cookies (like the Google Analytics cookies), third-party cookies (like the DoubleClick cookie), and other third-party identifiers;
• The Google Ad Settings website allows users to establish choices for how Google advertises to them. The Network Advertising Initiative Opt-Out page or the Google Analytics Opt-Out Browser Add-on are other options for choosing not to receive advertising from certain companies. 
  
  OPPORTUNITIES FOR EMPLOYMENT
  
  We give you the option to submit your resume or other information via our platform in order to be considered for job openings with the company. Information obtained through the submission of resumes will be kept private. Your information may be used within the company or kept on file for future use as we make our hiring decisions. We may get in touch with you for additional information to supplement your resume.
  
  CHILDREN
  
  Our platform is not designed for anyone under the age of eighteen (18), and we do not intentionally collect personal information from anybody under the age of eighteen (18). You are welcome to explore our platform if you are under the age of eighteen (18), but we ask that you not submit any personal details to us. You can not, for instance, register. If we become aware that we have accidentally collected personal details from a user under the age of eighteen (18) on the Website, we will remove the information from our records.
  
  SECURITY
• Regardless of the format in which it is stored, we make every effort to protect the personal information against loss or theft as well as unauthorised access, disclosure, copying, use, or alteration with security protections relevant to the sensitivity of the personal information. We protect personal information using a variety of techniques. They involve:
• Physical measures: lockable filing drawers, limitation of access to workplaces, and security systems;
• Technical tools, such as encryption and passwords, which follow standard industry best practices;
• Organizational controls, including security clearances, personnel training, confidentiality agreements, and need-to-know access restrictions;
• Online security is also a priority. To prevent unauthorised use of your personal information, we implement security measures including encryption and authentication mechanisms. Firewalls are used to prevent unauthorised users from accessing and tampering with the files and other data we maintain on our servers and network;
• Additionally, we make every effort to keep your personal information correct and up-to-date to the best of our ability in case it becomes essential for the intended use. We recognise the value you place on the personal information you have entrusted to us. Therefore, we have
  (i) made all necessary efforts to keep it safe, secure, and free from misuse or intrusion, and
  (ii) made it possible for you to review and modify it.
   
• Only a small group of people who have special access privileges to such systems and are obligated to maintain the information's confidentiality can access your personal information, which is kept behind guarded networks. Additionally, using Secure Socket Layer (SSL) technology, all sensitive and credit information you provide is protected;
• To keep your personal information safe, we take a number of security precautions whenever a customer enters, uploads, or accesses their information;
• Furthermore, we will not be held responsible for any loss, harm, or damage (direct, indirect, incidental, consequential, or otherwise) incurred by any customer as a result of a third party's unauthorised access to or misuse of their personal information.
  
  REVIEW OF POLICY
  
  Please be aware that we occasionally review and tweak this policy. When modifications are made, the policy link will have a notation that reads "Revised (date)," letting you know that you should study the new terms, which take effect right away after being posted on this page. By using the Platform after any modifications have been made, you agree to the updated Policy and any changes thereto on a prospective basis.
  
  PRIVACY ISSUES
  
  If you have any questions or concerns about how your personal information is being handled, or if you have any complaints, please get in touch with:
  
  ADDRESS:
  92 E, Alipore Road, Kolkata, West Bengal, India - 700027
  
  MANAGER:
  Mr. Somenath Bannerji
  
  CALL US:
  +91 9831370337
  
  WORKING HOURS:
  Monday-Friday (From 9:00 Am to 6:00pm)